We’re always asking people what they believe about what they do. It’s a sickness we have. The part where they squirm around in incoherence? That’s just a bonus.
Whether you’re writing a book, creating a film, or making a product that’s going to solve the world’s problems, knowing what you believe about it makes everything clearer. You know what to write about on your blog. You know how to talk about your work the next time someone asks you, “What do you do?” You can make decisions with a quickness, because you know exactly what’s going to take you in the right direction.
For this film, the original idea was to ask people what they believed, and then cut them off after 10 seconds. Then five. Then two. But we thought that might turn into a bad version of MTV’s “Boiling Points” (never heard of it? Lucky you.). We decided we’re not into getting punched in the face.
So instead, we turned the camera on ourselves. And this is what we found.