Category Archives: Scope the natural resources

N is for natural resources

I was always taught to be “humble” about my abilities. I was under the impression that it was prideful to talk about what I was good at…or to even think that I was good at it. And to say that I was better at it than someone else was downright arrogant.

Your abilities are a huge part of your nation’s natural resources (and when you’re just starting out, sometimes your abilities are all your nation has). When you downplay them, you hold back what your nation can do.

I have learned that humility is just having an honest view of myself. No exaggerating. No minimizing. Being good at something is not reason to be worshipped or envied. And being bad at something is not grounds for beating myself up. So, let me give you permission to be honest with yourself about what you’re good at. You have incredible abilities! Own them.

Notice what gives you energy. Then do THAT!

The things you are naturally good at will give you energy, not suck it away. These resources are the ultimate in sustainability…the more you use them, the more you have.

Try keeping a log of your energy as you do different tasks and do them in different ways. Are you more energized when you have variety or repetition? Personal contact or solitude? Written work or verbal work? Etc. Notice it; write it down; and make a conscious effort to begin to reshape your day and your career around it.

What are your non-renewable resources?

Sarah was telling me about a study where they made a group of people resist eating cookies, while the other group got to eat the cookies. Afterward, the cookie-eaters were able to work much more diligently on a problem they were given. I thought she was going to say that the sugar gave their brains more energy. I know I’m pretty motivated by cookies. But, in fact, the group that had to resist was so exhausted from resisting the cookies, that they were not able to sustain the energy to concentrate on the problem at hand.

We as humans only have so much diligence, creativity, and energy. They can and do run out. It’s helpful to think about what is in your tank, and how much. If you know that you have a very limited supply of patience with dealing with clients, you have to be willing to design your workflow so it will minimize the demand for human interaction. Show some respect to your inner fossil fuel supplies before you exhaust your entire emotional ecosystem.

That’s an interest, not an aptitude.

Your aptitudes are the innate abilities that you were born with, which solidify around age 14, and don’t change much. Interests are affected by all sorts of outside factors like education and what your mom and dad told you to do for a living. Both are valid, but it’s important to know the difference. You can have an interest in music, but no aptitude for rhythm or tone. If you chase after an interest without focusing on the facets in which you are apt to succeed, you’ll just end up beating your head against a wall. Maybe, for you, pursuing music will be on the business side, or creating great venues.

And when you find what you’re bad at…

Improve if you can. And if you can’t, don’t do it. Or at least minimize how much you make yourself do it. To have a thriving nation, you have to be honest about your weak spots, and make it a point to fill them in. The solutions can vary.

If you’re struggling in something you know you have an aptitude for, it might just mean you need to broaden your own knowledge in that area, or changing your approach. Do some research. Ask questions. Don’t disqualify yourself or give up. And don’t keep doing a poor job.

Sometimes you just need to buy some new equipment. For a while I thought I sucked at photography, comparing my work to that of the people around me. Come to find out, the camera and lens you use makes a WORLD of difference. Now I know that I could succeed if and when I decide to fork out the money it would take to upgrade my gear.

Sometimes it’s all in the timing. Knowing what season you are in will save you gallons of frustration and disappointment. Do you have the money right now? Do you have the time in your schedule? Are you emotionally ready for this step? Just because the answers might be “no” for now, they won’t always be.

And finally, here’s a little secret: Collaboration = asking others for help. Gasp, I know. This is a good thing, a great thing. When you figure out what you are bad at, breathe a sigh of relief that you don’t have to do that anymore! Start talking with the people you want to collaborate with. It’s amazing how often they will just happen to love doing the things that make you cringe. Those activities give them energy. And everyone wins.

Let bright-spotting become a way of life.

Regularly look at your energy levels and your enthusiasm. Notice the bright spots where they were at their greatest. What were you doing? Why was it so enjoyable? Can you see a pattern? Then give yourself permission to duplicate those moments of glorious bliss. Stop bullying yourself or wishing you were someone else. You’re not. You’re awesome. Your nation needs you, your vision, your strengths. Build on your awesomeness, and watch it become awesomer than you ever imagined.

Need to know what your natural resources are?

We’ve created this handy inventory so you can figure out what your nation has to work with. Not just your talents and skills, but your money, time & man-hours, and a slew of other resources that you may not realize you have.

For more intensive support on building your nation’s identity using your natural resources, you can also take our Discover Your National Identity course.

Testing the tools of your nation

Over the past few weeks, we’ve been transitioning to a new phase of Treacy’s nation-building project. We’ve explored what this nation is founded on and we’ve agreed on how Treacy would like to lead and contribute. Now we’re placing my giant hat on her head. She’s using us as guinea pigs as she experiments with creating her flagship product. Simultaneously, we’re using the epiphanies she’s having to begin the design process and develop how we’re going to reach the people she wants to serve.

Last week, Treacy brought us all together to talk about her vision for relationships and what she believes needs to happen to change them. It’s a big task, and one of the major challenges is…can we do this? Can we actually change the way people relate to each other? Can we even change how we ourselves relate to the people in our families and our lives? That’s what we’re here to find out.

One of the main tools Treacy is experimenting with for creating this type of change is the concept of a Record of Right (which just happens to be the opposite of a Record of Wrong). It’s that internal dialogue we have with ourselves about the way things are, the way things have been, and the way things will be. That dialogue is especially loud when we’re talking about relationships.

Immediately, the objection I have (and one of my big jobs in all of this is to run my strategic bus-brain over all of our ideas) is that this sounds like so-much positive thinking. Think about the good things, not the bad. Choose to be happy. Choose how you want your relationships to be. But that’s not what this is.

As I’m learning in a study I’m doing on money, there is a rule at work here. What you appreciate appreciates. If you appreciate (focus on) the desirable pieces that are already there, however small they may be at the moment, then those pieces will grow bigger and more desirable. If you focus on what you perceive is lacking, then that lack will grow in proportion to your focus.

In other words, if I focus on the way my husband connects with my son, then that connection is going to grow stronger. If I focus on the way he doesn’t take out the trash when I want him to, then his inattention to my trash-removal needs will tend toward getting worse rather than better.

The trick is, we need a complete reframing of all of this. We don’t need another person telling us to look on the bright side. We need to believe that change is possible, and that we have the tools we need to make that change. If not directly in other people, then in ourselves. And through changing ourselves, we change the world around us.

Things I’m reminding myself as we move forward: don’t compromise on the beliefs that this is rooted in. You’ve already decided that this is the change you want to see happen. If it seems huge, then great. If it seems like the problem is as old as Methuselah, fantastic. Just because the problem is big doesn’t mean that it is unworthy or unsolvable. Just because the current solutions in the world feel trite and weak doesn’t mean that the solutions you discover will be trite and weak. Trust this process. Trust your own experience and intuition and the experience and intuition of the people who have committed their hearts, hands, and brains to this. It will be worth it.

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” – C.S. Lewis

Taking inventory of your natural resources

Every day this week, we’ve been discovering who Treacy is and what her daily work and personal life looks like. I’m glad she trusts this process — it’s probably difficult to step back and let us dig around when she’s chomping at the bit to get some ideas on paper. It would be for me, at least. But until you understand the people building something and their motivations behind it, it’s difficult to build a thing that’s going to last.

People who are in a strategic field often feel a lot of pressure to deliver value right away. I got to meet one of my design heroes, Liz Danzico, over the summer, and just eating dinner with her changed the way I think about design and problem-solving. I would jump in with this huge problem I was trying to solve (effective distance collaboration, say) and I would spout out all of my ideas on how to make it better. She would listen. She would ask questions. She would ask more questions. Finally, she would say the most brilliant thing that took me back about a million notches to the core of the problem. Instead of skipping to the end and applying solutions that have worked in the past, she started with the beginning. The very beginning.

That’s what we’re doing with Treacy this week. Julianne and Cali are more of a natural at this than I am. But today, I finally got to eek in a bit of strategy. A tiny bit, but it made me happy.

Today, we took inventory of Treacy’s natural resources. This does two things: first, it helps us see all the parts that we could put together in various ways to create a new business model. Second, it helps us get outside of the usual solutions that we automatically turn to by showing us possibilities that we might not have known existed.

For example, if we see that Treacy has access to a camera person, that greatly expands the possibilities for her content strategy. If we see that she has connections in a particular community that we haven’t considered, we can do some reconnaissance work in that community to see what problems are there to be solved and what marketing opportunities exist.

We’ve come up with eight categories that these natural resources fall into:

  • Money
  • Time & Man-Hours
  • Motivation & Enjoyment
  • Talent & Skills
  • Knowledge & Experience
  • Beliefs & Ideals
  • Relationships & Connections
  • Tangible Assets & Physical Goods

I’ve created a worksheet that gives more detailed explanations on each of these categories and some possibilities to get you started. Download it here.

Happy weekend, everyone! And happy nation-building!

"You can choose to look the other way, but you can never say again that you did not know."
– William Wilberforce