For four intensive weeks, Julianne, Treacy, and I been pouring ourselves into figuring out what Treacy’s nation is going to stand for. And when I say intensive, I mean it. At one part, I’m pretty sure I heard Treacy say, “Can we do something fun now?” She was laughing, though. I think.
It’s taking much longer than I thought. Figuring out her natural resources was comparably easy. Making a decision on what Treacy wants to do with her career, her life — that’s been a process filled with more than a little angst. But it’s also brought the three of us together fiercely. That’s gratifying for me — it’s exactly what I’d hoped would happen as part of this process when we were developing the concept of nation-building. If nothing else, I know we’re willing to shed blood for this.
Every day, we’ve been asking questions and brainstorming and pitching new ideas. Every day, we think we’re going home with the winner, and then something comes up that makes us circle back to our original intentions and consider new possibilities. It makes it a challenge to document the process — I want to share what we’re doing, but I feel like if I do, it’s going to change tomorrow, and I’ll look like an idiot. I guess that’s part of documenting the truth, though — you have to be willing to look like an idiot.
We finally have it solid enough, though, to where we’re starting work on developing Treacy’s declaration — that bedrock of beliefs that will serve as a foundation for everything we’re building together. Our mission yesterday was to free-write about those beliefs and what we’re going to do about them. We’re putting all of that into a living document that we can then pull apart to find the gold and craft it into something we can all sign, committing ourselves and everything we’ve got to these beliefs and the building of this nation.
Which brings me to this whole process of building nations, and why we’re choosing the projects we work on so carefully. I’ve gotten more than a few baffled stares when I’ve shared about the vision-casting that we do with potential nations. “You mean, I have to pitch my vision to you? Aren’t I the one making the financial investment? Shouldn’t I be sending you an RFP so you can send me a proposal? That’s how it works.”
Well, that’s how it works if that’s the game you’re playing. But we want more; that’s why we created a new process. Building a nation takes whole-hearted commitment on behalf of every person involved. We can’t just take someone’s money and go build a nation for them. We have to believe in it. We have to desperately want it to exist.
Even once we’ve decided to build something, that means we can’t ever compromise along the way. Nobody gets bulldozed over; nobody gets left behind. If someone’s got reason to think that what we’re doing isn’t going to work toward our goals, then we’ve got to hash that out. It feels amazing to be so deeply and collectively committed to something, but it can be intense. And it takes as long as it takes.
If you’re building your own nation and you’re stuck in figuring out what your nation stands for, I’ve created a worksheet for you. Unfortunately, my laptop is in intensive care, and it’s being held hostage on my hard drive (I can’t tell you how many times I’ve said that this week. Grrrr.). In the meantime, make sure you know your natural resources, and then ask yourself:
- Who are the people of this nation?
- What problems do these people have that this nation is addressing?
- Are the people currently aware of these problems? (They need to be, or you’re going to have to do a lot of educating in addition to problem-solving.)
- What does this nation believe about these problems?
- How does this nation solve them?
- Is this something me/my team is willing to shed blood for?
- Is this something the people of my nation are willing to shed blood for?
- Why is this nation necessary? How are its intentions not being served by organizations currently in existence?
(And by the way, when we talk about shedding blood, it doesn’t have to be so heavy as all that. The point is, do you really believe in this? With everything you’ve got? Do you believe in it enough to lay everything on the line?)

I LOVE what you’re doing and how you’re sharing it with us. Thank you.
As a marketing consultant who also builds WordPress sites, I’m seriously thinking about changing the way I accept new clients based on what you’re doing.
Not that I would build “nations” per se — but that I would really only take on clients who had a vision for creating real change.
For me, I feel like you never do your best work on something you don’t have ownership over. It’s not about the hoops people have to jump through or whether they’re really committed. I think most people are really committed when it comes to their own work and what they accomplish.
That’s actually why we created the structure that we did. WE need to be that committed to every project. We have to have the same vision as the founders, because you can’t build a nation on anything less than that. We have to believe in it so much that it becomes our nation, too.
I’m hooked. It’s been very inspiring to read the live documenting of Treacy’s nation! It’s close to my heart and I can’t wait to get more. Thank you for sharing
I’d love to hear more about your process of choosing Treacy as your first client for nation-building. I know you’re fiercely selective of which nations you choose to build. What was it about Treacy that made you go all-in?
This is a really great question. We’re actually working on an answer to this that will be more comprehensive than what I’m able to share here. Thank you for asking!
Thank you for sharing this stage in Treacy’s process of nation building. I find my self getting so hung up-paralyzed actually-at this point in my own process. I’m looking forward to going through the questions you posed for Treacy for the gold nuggets I know I have. Thank you!
I just have to pop in here. Yes…this has been such a hard part of the process. But it has been so necessary. And I can’t ever think of a time where I have felt so completely supported in my career. And life path. It has been paralyzing at moments for me. Moments of wondering “What am I DOING? I think I’m crazy.” (I am.) But I’m overwhelmed by your commitment to me. For how fiercely you are fighting with me and for me and for what this nation will accomplish. I am the lucky one and I feel compelled to reach out and say that if there is anyone that is sitting on the sidelines watching and wondering if it’s worth it…the digging, the money, the effort, the heart searching and grappling…the only answer is. YES. It is. Even if everything we’re doing fails (and I don’t think it will…) it is worth it. And we’ve hardly scratched the surface. If you’re thinking about jumping in and working with my “dream team”, I can assure you of one thing. You will NOT be disappointed. That’s a promise. Find a way.
Treacy, thank you so much for this spontaneous combustion of enthusiasm! (I love enthusiasm. It’s my favorite.) And yeah, I think we’re all a little crazy.
But the crazy is definitely worth it.